Recent work.
Selected projects from 15+ years across tech, agency, tourism and the SA marketing community. Internal pages for the work I led end-to-end. External links to my agency case studies, hosted by Refuel Creative.
$5M
pipeline since June 2024
90 Seconds →
Head of Marketing · 2023 – present
Leading the global marketing function from APAC. New brand and website delivered in the first two months. $5M in pipeline opportunities since June 2024 across inbound, paid, ABM, lifecycle and field.
Live
on 90seconds.com
Scout — Customer Agent →
90 Seconds · 2026
Configured the brand AI chat agent end-to-end: tone of voice, scripted responses, guardrails and custom instructions. Handles top-of-funnel enquiries in the 90 Seconds brand voice.
GTM → PostHog
full funnel tracked
Web Attribution →
90 Seconds · 2026
Built full-funnel attribution from zero. GTM container, GA4, PostHog identify on every form submission, HubSpot sync. Every visitor tracked from first touch to CRM.
28
city posts, live
City Blog Programme →
90 Seconds · 2026
28 city video-production posts written to informational intent, deliberately separated from the commercial location pages to capture search queries without cannibalising the transactional pages.
8
nurture emails
Q2 Nurture + EOFY Emails →
90 Seconds · 2026
End-to-end email programme for enterprise marketing leaders. 8 fortnightly nurture emails, HubSpot workflow setup, Tier-0 market targeting and suppression list. Plus EOFY campaign and enrolment broadcast.
Digital Adelaide →
Director · 2015 – 2025
Grew the conference 5x, from 40 delegates to 200+, into South Australia's largest marketing event.
172%
lead lift in 3 months
K-TIG →
Refuel Creative · 2023
Comprehensive HubSpot rebuild for a defence and aerospace welding manufacturer. HubSpot Impact Award winner.
37%
average email open rate
Carers and Disability Link →
Refuel Creative · 2022 – 2023
End-to-end digital transformation. Brand, website, social and email reset for a regional SA non-profit.
-50 → +10
Bruny Island NPS turnaround
SeaLink →
SeaLink Travel Group · 2015 – 2020
Five years across SeaLink Kangaroo Island, Bruny Island, Adelaide Sightseeing and the PS Murray Princess. Including a launch from −50 to +10 NPS.
500K+
Play Store users
TreesPlease Games ↗
Refuel Creative · 2021 – 2022
Video game ad strategy that delivered Play Store scale at a reduced cost per install.
3.8x
over MQL target
Australian Centre for Business Growth ↗
Refuel Creative · 2020 – 2022
Executive-audience social campaigns for an Australian university-affiliated growth program.
Precinct
stakeholder strategy
Lot Fourteen ↗
Refuel Creative · 2021 – 2023
Stakeholder engagement and social media strategy for South Australia's innovation precinct.
HubSpot
rebuild
FlatRateNow ↗
Refuel Creative · 2021
HubSpot streamlining for a trade services SaaS, focused on the lead-to-customer flow.
Sales
site rebuild
SOIO ↗
Refuel Creative · 2022
Website built for sales with HubSpot. Conversion-led design and integrations.