Carers and Disability Link.

Carers and Disability Link is a regional South Australian non-profit. They support carers, people with disabilities and seniors. The work is serious. The digital presence underselling them was not.

The website was hard to navigate and full of broken links. Social posting was irregular, branding inconsistent across channels, and email was barely happening. Each piece on its own was a problem. Together they made the organisation look smaller and less professional than it actually was.

I led the work from Refuel as Digital Marketing Manager. The project was scoped as five connected workstreams, deliberately, so each one would compound the others rather than launch in isolation.

• Brand refresh. New logo, accessible colour palette, applied consistently across every surface.
• Website redesign. Modern, accessible, SEO-optimised. Designed for the people who actually need to find services, not a brochure layout.
• Visual content.On-site photo and video shoots so future posts could speak in CADL's own visual language instead of stock imagery.
• Social strategy. Content pillars, posting cadence, consistent branding. Built to be maintainable by a small team after handover.
• Email marketing. Monthly newsletter on HubSpot with drag-and-drop templates so the client could keep producing without us in the loop.

Over nine months: social impressions grew to 13,547 per month, engagements lifted to 1,137 a month with an 8.4% engagement rate. Facebook engagements lifted 2,600% in month one off a small base, and were still growing at 140% month-over-month nine months in.

Email landed at a 37% average open rate and a 14.6% click-through, with the best month hitting 39% open and 24% click. For a non-profit audience, those are best-in-class benchmarks.

The real measure: CADL came out of the project with a brand, website and channel stack that matched the seriousness of the work they do. Sustainable for a small in-house team to run without agency dependence.