Q2 Nurture + EOFY Emails.

90 Seconds had no structured nurture programme for enterprise prospects. The buying cycle is long, sometimes months or more, and without a reason to stay in contact, warm leads went cold. We were investing in demand generation but had no systematic way to hold the relationship while prospects were still deciding.

Q2 2026 was also the first major campaign period on the new site. We needed a lifecycle programme ready to run alongside it, plus dedicated campaign emails for EOFY and an upcoming enrolment webinar.

I built the programme from scratch: copy, design brief, HubSpot setup and targeting logic. Everything.

Q2 nurture sequence

Eight "Our Thinking" emails targeting enterprise marketing leaders, sent fortnightly. Each email leads with a useful idea, not a product push. The editorial angle reflects how senior marketers think about brand, production quality, and the content formats that move buyers.

• HubSpot workflow setup. Contact-based enrolment with Tier-0 market targeting (US, UK, AU, SG, HK, NZ), persona refinements, and a suppression list covering current customers, open deals, recently-lost contacts and unsubscribes.
• CAN-SPAM compliance. Full merge-tag footer, office location, unsubscribe and legal fine-print across all eight emails. Built to the HubSpot template contract so the sequence loads correctly.
• Renders delivered. PNG previews of every email so the team could review how each would display before anything went live.

EOFY 2026 campaign

Standalone campaign emails and a hero asset scoped to the ANZ market. ANZ-specific offer mechanics, commit-by-30-June call-to-action, Cloudinary-hosted hero on a versioned URL, and CTA routed to the /get-started/ form rather than a mailto.

Enrolment webinar programme

Broadcast invite email plus six sales templates: three outreach, one bump, two post-event. Designed so a sales rep could run a personalised outreach programme for the webinar without starting from a blank page.

The Q2 nurture sequence went into HubSpot ready to send. Copy locked, renders delivered, workflow documented so the team could build the sequence in one sitting rather than piecing it together across multiple sessions.

The EOFY campaign launched with all assets in place and compliant across jurisdictions. The enrolment webinar had a full outreach kit the sales team could pick up and use immediately.

For the first time, 90 Seconds had a structured lifecycle programme. Not a collection of one-off sends. A coherent reason to stay in contact with enterprise prospects across the full buying cycle.