A free resource · built with Claude Code
The Marketing Playbook.
A practical, no-code guide for any B2B marketer. Capture how your marketing works, then use Claude Code to help you deliver it. No coding, no jargon.
I built this to show what I mean when I say I market with AI and build with it every day. It turns scattered marketing into a system a capable assistant can actually run, week after week, beside you.
What's inside.
01
Seven stages
From who you serve and how you sound, to the operating calendar and a leave-proof handover pack. Work top to bottom and your marketing is written down where anyone can run it.
02
A fill-in workbook
A Word template with a box for every section. A rough answer beats a blank box, and you can have a useful version going in an afternoon.
03
The exact prompts
Each stage has a line to hand straight to Claude Code, so it drafts the first version with you. The work that used to live in your head, out the door.
Read the full guide.
Open the full guide ↗ or download it as a PDF.
Where to go next.
Once your playbook is written, these two open-source collections are the best starting points I know for giving an AI agent real skills. Both work with Claude Code. Drop them in alongside your folder.
Marketing skills
Corey Haines · Conversion Factory ↗
50+ ready-made skills for conversion, copywriting, SEO, analytics and growth. Built for marketers who want an AI agent doing the craft work with them.
Builder's toolkit
Garry Tan · Y Combinator ↗
gstack turns Claude Code into a virtual team, with a clear flow from planning to shipping. A strong base if you want to build, not just write.
Want this running in your team?
This is the kind of thing I build: marketing systems an AI assistant can actually deliver. Happy to walk you through how it works, or tailor one to your business.
Get in touch